By Donald R. Keough
From Publishers Weekly A former president of the Coca-Cola corporation, Keough has assembled an enviable Rolodex in his eighty one years, and his ebook counts invoice Gates, Jack Welch and Warren Buffett between its champions. His classes draw upon his lengthy and sundry career—from his early days as a philosophy significant to his first task as a television activities announcer and employment at Butternut espresso and Coca-Cola—and contain an inventory of tongue-in-cheek principles certain to make the follower a real loser in company: from hand over taking hazards and be rigid to do not take time to imagine and be fearful of the longer term. Keough helps his commandments with tales of commercial blunders and screw ups, either his own—the roll-out of recent Coke, for example—and these of others—namely, Schlitz beer and IBM. whereas the author's transparent and inspiring tone and renown in the enterprise group will most likely garner his attempt exposure, the unoriginality of the material—all ordinary business-book fare easily phrased within the negative—keeps this well-meaning e-book from status out or delivering unique recommendation to company leaders available in the market for a bit self-improvement. *(Aug.)* "" Copyright © Reed company info, a department of Reed Elsevier Inc. All rights reserved." From Booklist Keough, a distinguished company government, bargains a viewpoint on failure that's specially appropriate to leaders who've attained a point of luck. With a foreword by way of his longtime buddy and affiliate Warren Buffett, the popular investor, the writer offers a bankruptcy on each one of his 10 commandments for failure and provides an advantage bankruptcy approximately how wasting ardour for paintings and for all times is a undeniable path to disaster. His failure commandments comprise cease taking dangers; be rigid; isolate your self; think infallibility; play the sport with regards to the foul line (which deals thoughtful commentary on ethics); don’t take time to imagine; placed your whole religion in outdoor experts; love your paperwork; ship combined messages; and be fearful of the long run. Keough’s e-book is wealthy with examples of failure, and he provides suggestion on easy methods to get over errors whereas studying from them and relocating forward. this is often an exceptional publication with beneficial perception for company executives and people meaning to company management. --Mary Whaley
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Additional resources for 10 Commandments for Business Failure
The bulk of my entire business career has been within The Coca-Cola Company, so you will find quite a number of references to life in that remarkable global organization. There is a certain justification for using The Coca-Cola Company examples because the enterprise is so varied and multidimensional. It involves everything from manufacturing to distribution to retailing, from street vendors to big box outlets, and touches so many different people of all races, religions, and cultures in nearly two hundred countries.
As luck would have it, my first assignment was to be the play-by-play announcer on the first-ever TV transmission of a live professional football game west of Chicago. It was a National Football League preseason game between the Los Angeles Rams and the New York Giants being played in Omaha. The usual sports announcer had taken one look at the newfangled medium and passed on the assignment while remarking to anyone who would listen that televising sports events would never work. The Rams-Giants game was not the highlight of my life.
The common mantra is that Husker football is the state religion. There were only a few hundred television sets in all of Nebraska at the time but that did nothing to diminish the enthusiasm of the management of the station, who saw and believed, presciently, that the new medium would soon sweep all before it. Ultimately, it did. After my inauspicious beginning with the Rams-Giants game, however, I was allowed to go on to cover all the Nebraska games that year. I had to help lug all of the equipment up to the tiny broadcast booth, but it was worth it.