Download A Practical Guide to Information Architecture (Five Simple by Donna Spencer PDF

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By Donna Spencer

If you're an internet site fashion designer, intranet supervisor or somebody with out a lot details structure event, this ebook solutions all these questions you have been afraid to ask.

Drawing on her decades adventure of training and educating info structure, Donna Spencer publications you thru a few uncomplicated steps to raised IA and leaves you feeling empowered and ready to run your individual IA tasks. even if it's establishing content material, delivering transparent descriptions or methods for individuals to get to them, this publication is armed with sensible recommendation and examples.

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As you discuss the pain points, you can start to identify consistent patterns, discuss the underlying issue and turn it into a goal. For example, if over-the-phone purchases are increasing, and sales staff’s workload is increasing, discuss why. It might be that pricing information isn’t clear, product details are missing or just that your audience are not comfortable completing full transactions online. Your goal may not be to reduce phone sales (which you could do by making the phone number harder to find as one client of mine did), but to remove the barriers that customers are facing when buying online and gradually convert phone sales to online sales.

This may help you decide whether you are ready to launch, but more often it will be to show that the money spent on a project was worthwhile. ) Figure 5 – 1. com) decided ‘done’ was when 10,000 items were listed 42 To measure change, you’ll need to know how you are doing at the beginning, and again at the end. Depending on your project, you may want to measure things like: • overall visits to the site • product purchases (how many people visit a product and buy it) • shopping cart abandonment (what proportion of people add items to their cart but don’t follow through with the purchase) • time to complete a task • quality of incoming data • number of calls to the call centre or help desk Of course, the fact you need these details at the beginning of the project as well as the end means your first step may be getting systems in place to measure them.

Along the way, I worked as an instructional designer, developing e-learning programmes for adult learners at home and in the workplace, and as a writer and editor of technical material. Increasingly the ‘usability’ consulting I was doing involved suggesting interaction design and content strategies. Then the balance began to shift and i was doing less user testing and more straight-ahead content, navigation and interaction design – information architecture. It was a comfortable move: I was able to put together a user-centred approach founded on my research training and tons of time with ‘users’, with hands-on experience in developing content, organizing information and designing online interactions.

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